Marketing and Promotional Activities
In this era of food revolution and consumerism, each one of us is pampered for choice by the variety, brands and quality of the food items available in the market to buy and often is influenced by the selling interests of food manufacturers, wholesalers , retailers, shop-keepers and other parties in the chain of business alike.
It thus becomes very important for us to help end consumer in this whole buying process where as a business we believe in organising free product sampling/tasting/food demonstrations for our existing and especially new launch product range on regular basis at prominent points of sale.
We firmly believe that Below the Line advertising and promotion at the distributor level plays an important part in reaching our target audience for new product lines. This is ideal for new launches as it generates trials, which once successful result in repeat sales straightway. We conduct regular product tastings and sampling distribution at store levels for our new product lines which help the end customer to educate on newer lines and distinguish our quality products from alternatives available from the retailer’s shelf. We highly value Customer Feedback at such opportunities which is then passed onto the product manufacturers duly for future product improvement and development.
We also promote our products through conventional means of print with local magazines & food guides along with email marketing &facebook in this present era of social networking.
We believe in marketing and ranging exclusive lines of our product portfolio to the likes of the mainstream market as the brands we carry are renowned world-wide for their authentic taste and quality and are now enjoyed by local and migrant community alike.
Other than that, we participate in regular community targeted events like festival melas, gatherings, etc for product promotions through displays, banners, gift hampers, discount coupons and others as we strongly believe in actively and regularly supporting range of community events locally to give back to our society …